For doing business in India successfully: Learn Hindi
Bridging the Cultural Divide: Is Learning Hindi Key to Creating Business Connections in India?
Published: November 04, 2010 in India Knowledge@Wharton
This question arose recently when the University of Pennsylvania's Lauder Institute decided to offer a Hindi language track starting in May 2011, in which students will spend a two-month long immersion program in India. How important is it to know Hindi to do business in India? India Knowledge@Wharton discussed this question and more with Mauro Guillen, a professor of management at Wharton and director of the Lauder Institute, and Shiv Khemka, a member of the Lauder board and vice chairman of the SUN Group, which invests and manages private equity funds in emerging markets.
An edited version of the conversation appears below.
India Knowledge@Wharton: It is often said that English is the mother tongue of the Indian -- and perhaps the global -- business class. Why then is there a need for a business language track in Hindi? Mauro, could you start us off on that?
Mauro Guillen: We believe that it is, first of all, very important to have a new program on India because India has become a very important economy in the world. Indian companies are investing abroad.
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