Indian advertising in for exciting times
Indian advertising is in for some exciting and creative times as a wave of new thinking is blowing over the industry with the economy expanding and Indian brands entering the global market place, says Shyam Madiraju, the man behind the much-talked-about Kit Kat ad featuring a pair of dancing squirrels.
According to a FICCI-KPMG report, advertising spend in India is expected to grow at a 12.4 per cent rate over the next five years. It grew at CAGR (compounded annual growth rate) of 17.1 percent in the past three years.
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