Indians love to look fair....18% growth in whitening cream market
India's unbearable lightness of being
By Shantanu Guha Ray in Delhi
It is being called "Snow White syndrome" in India, a market where sales of whitening creams are far outstripping those of Coca-Cola and tea.
As a result, the Indian whitening cream market is expanding at a rate of nearly 18% a year. The country's largest research agency, AC Nielsen, estimates that figure will rise to about 25% this year - and the market will be worth an estimated $432m, an all-time high.
With the Indian middle class expected to increase 10-fold to 583 million people by 2025, it looks as if things will only get better for the cream makers.