Kelloggs reaching masses in India: by making products affordable
Kelloggs to launch more affordable products in India
Press Trust of India / New Delhi November 10, 2010, 18:01 IST
The ready-to-eat cereal market is around Rs 400 crore [ $88 million]. It is growing at the rate of 20-30 per cent. The overall packaged food industry is also growing. So every one will have its own space in the market and ultimately will help grow the category
Breakfast food-maker Kelloggs today said it plans to introduce more affordable products targeted at the mass market segment to penetrate deeper into India.
"Small packs are a big growth driver for us. It has expanded our reach and penetration across the country. Going forward, we expect that we will continue to evaluate opportunities and come up products which are affordable," Kelloggs India Head Marketing Vikram Bahl told PTI.
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