Selling 'online' in India, becoming very promising
VC companies drive portfolio firms to launch e-commerce
Posted: Tue, Dec 21 2010. 1:00 AM IST
After about a decade of selling its health supplements through third-party stores, Deccan Healthcare Pvt. Ltd began taking orders directly from consumers three months ago, encouraged by its investor Nexus India Capital.
The company now gets an average of 80 online orders a day and expects an additional revenue of Rs.1 crore this year though its e-commerce initiative. It estimates a total revenue of Rs.100 crore for the year.
“We are now asking a few of (our) other portfolio companies to go online,” said Sandeep Singhal, managing partner, Nexus India.
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