Skyrocketing demand for consumer durables: split air-conditioner, refrigerators, washing machines, televisions, etc.
Consumer durable firms step up investments
Viveat Susan Pinto / Mumbai December 9, 2010, 0:17 IST
Consumer durable companies are stepping up investments in production and distribution to cash in on the demand the industry is witnessing.
According to industry estimates, investment, close to Rs 5,000 crore (USD 1.1 billion), will be made in the next few years in production and distribution alone with an objective to meet the growing demand.
Companies at the fore front of this investment exercise include the Korean Chaebols LG and Samsung, Japanese major Panasonic and Indian companies such as Onida, Godrej Appliances, Videocon, Voltas, Blue Star, Bajaj Electricals and Havells.
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