What Indian Consumers are flocking to: high end electronic gadgets
Indians plug into high-end gadgets
Samidha Sharma, TNN | Mar 10, 2011, 04.25am IST
MUMBAI: Indian consumers are lapping up high-end electronics, mobiles and durables like never before. Not afraid to shell out the moolah, consumers are going all out for top-of-the-line products available.
Industry players say today's consumers are flexible on their budgets and with the increasing penetration of modern retail these products have got the desired push. "Premium categories are leading the segments linked with early technology adoption and higher disposable incomes of Indians, which is helped by their propensity to spend," said R Zutshi, deputy MD, Samsung India.
Table Growth in high-end products
- Flat Panel TVs growth - 84%
- Frost-free refrigerators- 13.7%
- Fully automatic washing machine- 9.2%
- Split ACs - 61.8%
- Smartphones- 40% Period- Jan- Dec 2010
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