Indian ad market set for rapid growth
The Indian advertising market is set enjoy a surge in demand over the next five years, with television and the web driving the trend.
According to PricewaterhouseCoopers, the consultancy, the entertainment and media industry in India will grow by an average of 12.4% per year during the period to 2014.
"With confidence returning alongside a likely increase in consumer and advertisement spends, the E&M industry is looking to get back to its high growth trajectory," Timmy S Kandhari, leader of PwC India's entertainment and media practice, said.
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