Learn with FIEO: Comprehensive Course on Branding and Market

Learn with FIEO: Sixteen hours (16 hours) Comprehensive Course on Branding and Market Positioning of your product internationally and nationally from 7 to 14 June 2021.

According to 2021 Brand Finance Report, world’s leading brand valuation consultancy, 12 Indian brands are ranked in top 500 global brands.

A brand is more than a business identifier. Brand loyalty is built over time and may require developing marketing strategies, consistency and upholding high-quality service and product standards. With new age home grown startup companies coming of age, it is time for Indian companies to reinvent themselves and their branding and marketing strategies. 

Date      :     7 to 14 June 2021
Time      :     3.00 pm to 5.00 pm (including Saturday and Sunday)

Programme Content:

A.     Brand Strategy

•     Nuances of branding and brand development strategies.
•     Developing creative and technical skills in building and managing brands.
•     Creating and managing own brand without spending a lot

B. International Marketing Communication
•     Understanding the IMC tools and the process
•     Cross-cultural communication, Advertising, Telemarketing, Direct marketing, PR campaigns
•     Personal selling process- Questioning skills-SPIN selling and presenting effectively with SELL sequence
•     Non-verbal communication and international marketing
•     Writing persuasive messages and emails

C.     Retail Management
•     Buying or Sourcing
•     Supply Chain Management- SCM
•     Inventory Management & FIFO
•     Distribution Management.
•     Territory Management
•     Channel Management
•     Visual Merchandising
•     Category Management
•     Managing Cash Flow & Credit Cycles.

D.     Digital branding in world of social media

•     Building a brand story
•     How brands are built o­n social media
•     How branding generates revenue in digital world
•     Getting ready for o­nline branding
•     Reputation management