Making the Most of Virtual Trade Shows: Practical Tips for U.S. Companies

Over the last year, U.S. and international trade shows have seen unprecedented changes.  With a near global shift from in-person trade shows to virtual programs, US companies have needed to quickly pivot their international marketing strategies and learn how to most effectively showcase their company’s unique value proposition at virtual trade programs.  

• With a near global shift from in-person trade shows to virtual programs, US companies have needed to quickly pivot their international marketing strategies and
• learn how to most effectively showcase their company’s unique value proposition at virtual trade programs.
• Participants in this webinar, offered by the US Commercial Service and Reed Exhibitions, will hear about successful virtual trade programs
• Companies will also learn how to increase the return on investment for their participation in virtual trade shows.