New Trends in Online Shopping
The world of marketing & on-line retailing is going through a dramatic transformation. I invite you to listen to some experts operating at the cutting edge including Parag Shah, Vice President of Wakefern's $6.5 billion grocery division & Udayan Bose, CEO of Net Elixir, & Ram Ganesan, President Digital Experience, Encore, moderated by Charter Member Vijar Kohli.
In addition to the factors driving the expansion of online retail during the COVID era, we will get an introduction to the marketing technologies & processes needed for real-time data analytics & assimilation to derive specific insights for actions that drive purchase decisions.
I can assure you this will be worth your while even if you are not in on-line retailing but do want to understand changes in the online landscape to stimulate thinking about your own business approach.
During the pandemic, online eCommerce accelerated from 15% to 25% of total retail sales. We've seen ten years' worth of eCommerce growth in just a few months. At this event, our speakers will discuss the growing pains eCommerce brands are facing today. With the holiday season approaching, you can learn how to enhance your online brand, build your eCommerce team, and better manage inventory.
The panel will also discuss the impact on traditional brick & mortar space as more consumers shift online. Why do your grocery shelves look empty? What long term and permanent changes do we see in the supply chain, store experience, fulfillment, customer service, and marketing.
Speakers:
Parag Shah, Vice President, Wakefern
Udayan Bose, CEO, NETELIXIR
Ram Ganesan, President Digital Experience, ENCORA Inc
Moderator:
Vijar Kohli, Co-Founder, Golden Door Asset Management
local_offerTags: e-commerce