The Future Trends of Commerce in India for the year 2022

• There have never been so many opportunities in the e-commerce sector or more competition. A declining return on advertising has forced brands to prioritise the lifetime value of customers and encourage loyalty to their brand loyalty. Trust is the primary asset for the future of e-commerce. 
• Brands need to be authentic, transparent and easily accessible with their consumers, specifically in the place where people spend the bulk of their time using social media. 
• It is social shopping that is in the heart of online shopping for the next buyer, as brands are investing in live and video shopping. Direct-to-consumer (DTC) companies are also investing in online communities in order to personalize their brands, boost the retention of customers, and reduce the rising costs of advertising. 
• The success of these companies in the current e-commerce market will require an in-depth understanding and actions. 

Top eCommerce trends, insights, and advice you need to succeed in 2022

1. Rising acquisition costs force brands to foster long-term relationships with their customers
2. The death of third-party cookies forces brands to rethink personalization
3. New commercial opportunities emerge on the biggest social platforms

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Source: Shopify

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