With many Indian states lifting restrictions on trading and the movement of people due to the falling number of COVID cases, FMCG companies are witnessing an increase in sales after Unlock 2.0. These companies are particularly recording a rise in the sales of health & hygiene portfolio – both in urban and rural markets.
The lockdown restrictions had proved to be difficult for companies as earlier distribution was confined to certain hours in a day in several states due to restrictions and filling up the empty shelves was a challenging task. But now that the lockdown has been lifted, some players also expect the current quarter to be a better one for the FMCG industry.
EntryIndia