Connecting Businesses with Opportunities in India

Manufacturer of Alcohol looking for Distributors and Channel Partners in India

Project Status: Open

Company Name: Whistler Holding Corporation Private Limted
Country: India
State/City: Chandigarh
Industry Type: FMCG
Looking For: Distributors, Channel Partners
Name: Manmeet Kaur Bedi
Role: VP-Corporate Affairs
Business Function: Manufacturer ,

Project Summary:

Whistler is vintage with a very rich experience in liquor market of India. Whistler has been into manufacturing liquor in India and into retail business of BIO (Bottled In Origin) since more than 2 decades now with a significant market shareholding. As a manufacturer, the products in India are launched at very economical prices.

Whistler caters to the economical and middle class client of India and why not, they comprise 80% + of the total market share.
We are the only company that owns a private custom bonded warehouse in Ludhiana, Punjab and Himachal Pradesh, Chandigarh and UP. We own the wholesale licenses from various state governments to sell the spirits in the states of Himachal Pradesh, Punjab, Haryana, Uttar Pradesh, Rajasthan and Telangana to supply directly to the wholesalers, liquor stores, hotels, bars and all the licensed vendors.

We have a committed team of professionals based throughout the country which means that our experience is always personal and close at hand. This allows for the best of our collective knowledge to have the greatest impact during every aspect of any order.

Whistler has 3 BIO brands. It owns King David whisky which is currently being produced in the EU. Beer CORE is also being produced in the EU by Whistler and both King David and CORE are being imported into India along with Shotka vodka and Cocoin vodka. All the products have received exemplary response by the Indian clientele.

King David is a luxurious blended whiskey, with a subtle, strong aroma, velvety smoothness and a strongly saturated - amber color.

The base of the eminent quality of our Whiskey is the mineral rich water which is extracted from underground springs, originating from the underland, which flows through the paleogenic sandy subsoil and complements its unique taste. On particular note is the mountain spring water that we use for our production, which has a high mineral content improving the taste of all of our spirits. Our Whiskey comes with a real event having all the hallmarks of a perfect liquor.

CORE Premium Beer:- Brewed with harmonius blend of purdently selected grains for a pristine snooty taste CORE comes with 7.5% alcohol content packaged in 500ml glass bottles for the first time in India.

Vodka remains by some quite significant margin the most widely drunk spirits category in the UK, accounting for over a third of On-Trade spirit sales with over 11million drinkers.*

It is the essence of a spirit at its purest, it does not differentiate itself by the use of barrel aging or age statements. Instead it relies on base ingredients, production techniques and of course effective marketing to create a point of difference.
Cocoin Vodka is incredibly versatile and remains the mainstay of any good spirits range.

It provides the perfect base for many mixed drinks and cocktails, which is reflected in the fact that it accounts for 65% of all spirits volume sold in cocktails.

Project Tags: Whisky, Beer, Vodka, Wine


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